Built from 1992 by the Italian-Moroccan architect Coco Polizzi, La Médina d'Agadir occupies 5 hectares in Ben Sergao, ~4 km south of central Agadir on the Inezgane road. Built without rebar — only brick, hewn stone and wood — it functions as a working craft medina and open-air museum after the 1960 earthquake destroyed the original.
Why visit
La Médina d'Agadir is the city's purpose-built medina — Italian-Moroccan architect Coco Polizzi's 5-hectare reconstruction in Ben Sergao, opened in 1992 and built entirely with traditional Berber masonry techniques to fill the cultural gap left by the 1960 earthquake.
What to expect
Walled lanes of artisan workshops, small museum, exotic garden, a guesthouse and restaurant — an open-air craft village rather than a historic medina. Active artisans demonstrate stone-carving, woodwork, weaving, leather and silverwork.
Best time
Mid-morning is calmest and the artisans are at work. Closed Mondays in most seasons.
How to combine
Easy half-day from central Agadir. Combine with Souk El Had on the way back into town for a cheaper, denser shopping contrast.
Price range
Not free: La Médina d'Agadir charges 40 Dh for adults and 20 Dh for children aged 4 to 12, as published on its own site.
It opens every day from 9:00 to 18:00. There is no closing day, which makes it one of the few Agadir sights that is reliably open on a Monday.
The ticket buys the walk through the reconstructed lanes and the craft workshops. Anything you buy from the artisans, and anything you eat at the restaurant inside, is separate — and the workshops are shops as much as demonstrations, so expect to be invited to buy.
The site is at Ben Sergao, outside the centre, so a taxi each way is the real add-on to the ticket price.
A purpose-built craft village created in 1992 by architect Coco Polizzi to recreate the kind of medina Agadir lost in the 1960 earthquake. It is a working artisan complex — not a historic medina — built entirely with traditional Berber techniques.
Take a petit taxi or drive ~4 km south toward Inezgane to Ben Sergao. La Médina also runs a daily shuttle from its kiosk at Boulevard du 20 Août / Chemin de Oued Souss, with admission included in the ticket.
Watch artisans work in stone, wood, leather, ceramics and silver; visit the small museum and exotic garden; eat at the in-site restaurant. Allow 1.5 to 2 hours.
It is generally closed on Mondays. Hours run roughly 8:30 to 18:30; confirm seasonal hours via the official site (medina-agadir.com) before visiting.